About us

Memories by Valberg is a small DMC focusing on high end travel in Iceland.  We are all about creating fantastic memories as we know good memories are among the most precious things in life.

We pride ourselves in giving the best possible service at the best possible price, whether planning journeys for individuals or groups.  Our itineraries are fully detailed, and you will know exactly what to expect on your journey in Iceland. 

We are a socially responsible company and one of our projects is working with The Iceland Carbon Fund (ICF).  With the ICF we do carbon offsets through tree planting, this is done for travel within Iceland for our guests as well as all travel by our staff.


Founder and CEO

I have been working in the tourism industry since graduating from Hotel Management School “Les Roches” in Switzerland in 1996.  I set of to gain experience in many different high-end establishments in a few different countries, including the US, before settling back in Iceland early this century.  One of my biggest projects since returning to Iceland was Director of Accommodation during the opening of the Retreat Hotel which is the first 5-star hotel in Iceland.   After years of working for a luxury DMC and first-class hotels in Iceland, I decided it was time to start my own company, a high-end DMC in Iceland, where I can do things exactly as I know best.

Gudjon Valberg
Gudjon Valberg

Let's create memories